Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing opportunities for the experience. SAF has gat... Read more
Many businesses have chosen to classify some on their payrolls as “independent contractors” instead of traditional employees. The distinction is important because the classifications hold ad... Read more
Starting January 1, 2020, a new Department of Labor rule will make 1.3 million American workers eligible for overtime pay. What does the rule mean for floral industry employers? To help answ... Read more
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy questions from your staff when they are hel... Read more
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-... Read more
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists offers 17 full-color statement stuffers sh... Read more
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry expert Jody McLeod, AIFD, NCCPF of Annie V’s... Read more
As noted in the December 22, 2017 Week In Review, the Tax Cut and Jobs Act passed by Congress made significant changes to many portions of the tax code. On January 9, 2018, SAF provided its... Read more
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit, personalized with real reviews, business i... Read more
