Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information even exist in a way that’s specific... Read more
How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this without lifting a finger? As more brands sta... Read more
The average couple spends more than $35,000 on their wedding — an increase of more than $2,600 from 2015 — and an all-time high, according to the 10th annual The Knot 2016 Real Weddings Stud... Read more
History and Legend of the Poinsettia Joel Robert Poinsett, who was an amateur botanist and the first ambassador to Mexico, first introduced poinsettias to the United States in 1825. He intro... Read more
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’ social media graphics library. Members ca... Read more
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists provides downloadable materials for members to... Read more
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web banner ads — illustrate the Rutgers University... Read more
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’ new “Happiness Delivered” shareable Facebook... Read more
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up nearly 223,000 views, nearly 200 likes, and d... Read more
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of Marketing Jennifer Sparks. “Whether this i... Read more
