3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come Feb. 13 and Feb. 14. What can you do to p... Read more
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have to be your undoing. In the April/May cover... Read more
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists provides downloadable materials for members to... Read more
Maintaining positive relationships with local funeral directors is essential to build your sympathy business. When submitting death notices, some funeral directors regard “in lieu of f... Read more
“Saw this. Thought of you.” Those two sentences — the kind of verbiage often tacked onto a forwarded news article —might not sound revolutionary, but according to author and entrepreneur And... Read more
United’s Mistakes Present PR, Customer Service Lessons for Businesses
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in reaction to a recent series of mishaps, mista... Read more
When taking orders for Easter lilies, ask customers if the recipients have cats and be ready with alternative gift suggestions. According to the National Animal Poison Control Center, some... Read more
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” – change your design offerings? As DIY shif... Read more
How to Defend Your Business With Poise
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone about to bite into a burger with the capti... Read more
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in early February, “test order” stories detail ev... Read more