Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and represent your shop well? Or are they just... Read more
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer a... Read more
In case you weren’t among the 11.9 million who watched Super Bowl 50 Sunday, February 7, the Denver Broncos defeated the Carolina Panthers 24-10. The Broncos’ victory involved skill, certain... Read more
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch. Graci’s Flowers & Gifts in Sellinsgrov... Read more
Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these fires, they’re siphoning your attention... Read more
How to Click With Brides to Be on Social Media
Social media is an enticing tool to court brides-to-be. (After all, it’s free!) But with 1.5 billion Facebook users, 316 million Twitter users, 300 million Instagram users, and thousa... Read more
California Growers, Shippers Host Buyers at Fun ‘N Sun
Leaders of CalFlowers (the California Association of Flower Growers and Shippers) are thanking an improved economy and a growing appreciation for the state’s product for the 10 percent incre... Read more
Out of Stock? How to Suggest Substitutions With Ease
We’ve all been there. A customer calls requesting an arrangement she saw online, but you don’t have the exact flowers or containers pictured in your inventory. Be upbeat, not apo... Read more
How do you greet your customers? “How may I help you?” is friendly, but direct — a good choice for people who order over the phone and appreciate expediency. But it’s not n... Read more
Angry Customer? Imagine a Cute Kid
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer: Picture him or her as a small child, “happy and running on a playground,” says Jenny Dempsey, custo... Read more