While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue streams that could benefit their bottom li... Read more
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use some extra su... Read more
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers have gone to great lengths decking the ha... Read more
Walk into any grocery store in America and you’ll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows, etc. Although many people haven... Read more
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? “I spent years watching girls headed to p... Read more
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers — not to mention a cool $3,000 cash prize... Read more
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those fantasies into reality. Laura Daluga, AIFD, ow... Read more
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engag... Read more
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said. “’Filler’ sounds cheap. It’s no wonder brides t... Read more
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the venerable design firm unveiled its new pick, “Ultr... Read more