Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Li... Read more
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’ attention and wallet share. Whether marke... Read more
SAF Elevates 2024 Advocacy Presence
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days —to the next level in 2024 to boost SAF... Read more
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in... Read more
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the business. “There are much easier ways to make... Read more
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier this year, she attended the Society of Am... Read more
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida Professor Emeritus Terril Nell, Ph.D., AAF. The pr... Read more
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate Penn, during the State of the Industry address... Read more
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design Competition at the Society of American Florists’ ann... Read more
‘Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to win the Society of American Florists’... Read more