Social distancing guidelines created a lot of first-time flower buyers this spring, as consumers sought contact-free ways to deliver a virtual hug to friends and family. E-commerce expert an... Read more
Like many florists, Heather Waits, AAF, has seen her wedding and event business plummet during the pandemic. To recover some of that lost revenue, she has embraced a new idea: virtual design... Read more
Arkansas Florist to Talk Staff, Customer Safety
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming and to encourage customers to linger — adap... Read more
‘Leadership Exchange’ Explores ‘What’s Next?’
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
Now that the rush of this year’s unusual Mother’s Day is over, it’s time to think summer strategy. SAF has pulled together three tips from a recent webinar, “Social Media Strategies for Flor... Read more
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict business closure and stay-at-home measures.... Read more
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine, the fourth-generation manager of Central S... Read more
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a recent Society of American Florists webinar,... Read more
Florists Share Strategies for Reopening
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the crisis discussed their experiences, offer... Read more