Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American Florists. In addition to its popular annua... Read more
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought, wouldn’t it be great to pull it all toget... Read more
Amplify the Floral Industry’s Voice in Washington
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the industry during the Society of American Flo... Read more
Immigration Reform: Are We Making Progress?
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected of them and if they are meeting those expe... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are most likely to impact you and your business... Read more
Think you are too busy to leave your business for a few days? Intimidated by the idea of talking with legislators on Capitol Hill? Afraid that your voice won’t make a difference? Think again... Read more
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66 percent of respondents reported an increase in w... Read more
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half of respondents reported that being short-s... Read more