AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of the Industry Awards Dinner on Sept. 9 at SAF... Read more
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties exhibit at the Society of American Florist... Read more
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) — but it in the midst of all that action, the... Read more
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start pla... Read more
Asking Congress to protect floriculture’s workforce and invest in floral research is what nearly 100 retailers, growers, wholesalers and suppliers from across the country will do on behalf o... Read more
Watch SAF Lobbyists Explain CAD ‘Asks’ on Facebook Live
Coming to the Society of American Florists’ Congressional Action Days in March and wondering what exactly the trade association does for the industry on Capitol Hill and how your voice can c... Read more
The Society of American Florists has confirmed that its 38th Annual Congressional Action Days, March 12-13, will include a special opportunity for participants — the chance to speak candidly... Read more
Major Garrett, Rep. Jimmy Panetta Tapped for CAD
The Society of American Florists added a high-profile political TV news reporter and one of the floral industry’s biggest advocates in Congress to its lineup for the 38th Annual Congressiona... Read more
‘Bring a First-Timer for Free’ to Congressional Action Days
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers, retailers and suppliers — including 35 first... Read more
Viewers of CBS News broadcasts and “Face The Nation” will recognize the new speaker added to the lineup at the Society of American Florists’ 38th Annual Congressional Action Days... Read more