CAD to Kick Off with Insiders from Both Sides of the Aisle
Talking to lawmakers on Capitol Hill about the floral industry’s legislative priorities is the draw of the Society of American Florists’ Congressional Action Days, and hearing political comm... Read more
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight customers at her shop, Department of Floristry... Read more
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of flowers and generates serious cash. The Ame... Read more
A new flower festival this spring in Ventura County, California, will celebrate the history of ancient Rome’s Festival of Flowers, while delivering a “floral experience for families.” The ne... Read more
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma, SAF Palm Beach 2017 was cancelled. “We we... Read more
At Profit Blast in Louisville, a Focus on More Profitable Events
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on the way. “Creating a profitable event pack... Read more
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of Floral Management!) “Millennials prefer s... Read more
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social media — after last week’s Petal It Forward.... Read more
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort nationwide, with events planned in all 50 s... Read more
Amplify the Buzz: Support the Petal It Forward Thunderclap
Raising consumer awareness about the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists makes it easy for the industry to spread the good news and help... Read more