Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward plans for Oct. 11. “We are thrilled by th... Read more
Petal It Forward Prep: Media Outreach
#PetalItForward Prep: Media Outreach Posted by Society of American Florists on Tuesday, September 26, 2017 Read more
Florists Share Tips for Petaling it Forward
Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing out flowers or bouquets, don’t be discourage... Read more
Look Out, Boston: Here Comes SAF’s 1-Day Profit Blast
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for the Society of American Florists’ 1-Day P... Read more
Free WebBlast: The Social Selling Mindset
Do you have what it takes to market your store online? Step No. 1 is getting in the right mindset for success. The Society of American Florists partners with Crystal Vilkaitis, a retail soci... Read more
Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made bouquets from suppliers. The next big time-s... Read more
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner you ask for donations or reduced price fo... Read more
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time, florists in 33 states and 74 cities had commi... Read more
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some suggested messages to go with it: Watch what... Read more
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute vi... Read more