If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take heart: Influential event planners are pointin... Read more
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts from SAF’s Professional Floral Communicators... Read more
For a glamorous tradition this spring in Washington, D.C., the First Lady and her staff turned to flowers grown in the United States. The First Lady’s Luncheon, held May 12, honors the First... Read more
What would you do if you had two-plus hours to talk candidly with some of President Obama’s top advisors? For about 80 Society of American Florists members, that surreal-sounding hypothetica... Read more
Close 90 floral industry members gathered in Washington, D.C., March 14 and 15 to channel their inner lobbyist and advocate on behalf of the needs of the floral industry. “Tomorrow you are l... Read more
Cincinnati, Denver Added to SAF’s 1-Day Profit Blast Road Show
Florists looking for high quality, affordable floral business education have two additional venues in which to find it in 2016. SAF is bringing its 1-Day Profit Blast to Cincinnati on Saturd... Read more
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in Austin. On Feb. 27, 110 floral industry membe... Read more
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters. The party reminds customers of the holiday’s... Read more
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business. The Society of American Florists’ Chie... Read more
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch. Graci’s Flowers & Gifts in Sellinsgrov... Read more