A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees say they... Read more
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily grind and put their creativity to the test.... Read more
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market in Parker, Colorado after attending SAF’s... Read more
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners reverse engineer their vision—and says th... Read more
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways for the ne... Read more
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving purchasing decisions and growing sales. Th... Read more
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and manage your online reputation to convert sal... Read more
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and creative director of The Picket Fence in Chamberl... Read more
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this year, SAF is doubling down on that expectation... Read more
Exactly what is artificial intelligence, and how can it help floral pros? Renato Cruz Sogueco AAF, PFCI, vice president of digital strategy and education at BloomNet, will show floral pros h... Read more