As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last year, her mind was already swirling with idea... Read more
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don’t return emails? These behaviors are driven by psychological p... Read more
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do you really know about how they are concept... Read more
Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are knowledgeable about their link of the supply chain. B... Read more
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is communication. Year after year the annual poll ra... Read more
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have connections with professionals her age. “I went to c... Read more
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they’d prefer to spend money on an experience than a product,... Read more
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content, according to two findings, mastering digital... Read more
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm Ipsos found that 41 percent of respondents wer... Read more