When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his authority because he felt his age and lack of ex... Read more
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he likes them or not — and has successfully fore... Read more
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in addition to helping run the shop is also a moth... Read more
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect the integrity of the flower by keeping it in... Read more
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event in Miami... Read more
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants and foliages, which a panel of judges scrut... Read more
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new opportunities to generate revenue, experts say.... Read more
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by — and designed exclusively for — the next ge... Read more
Inspiration to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Orlando 2022... Read more
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and what needed to change. For Sun Valley Floral... Read more