Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of sun a bud was exposed to can alter colorin... Read more
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who stuck it out are feeling the pressure. A... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are d... Read more
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in the shop — and with customers. They picked u... Read more
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving force in floral sales. How does a floral bu... Read more
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow flowers from the tarmac at Miami Internation... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The videos are d... Read more
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to capture that business? The labor market remains... Read more
Learn, Network and Grow With SAF’s Events
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American Florists events schedule packed with conten... Read more
The Society of American Florists has added a second all-industry, in-person event to the 2022 roster, to be held just one month ahead of its popular annual convention. The new Next Gen LIVE!... Read more