Manny and Clara Gonzales left their corporate careers in 1996 and bought a flower shop in their hometown of Charleston, South Carolina. “We didn’t know anything about the flower business, bu... Read more
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in the shop — and with customers. They picked u... Read more
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed technological advances, economist Charlie Hall... Read more
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden administration tackle issues such as infrastructure,... Read more
A recent decision to add roses to a federal trade program that removes tariffs on certain imported goods will result in tens of millions in savings for businesses along the floral industry s... Read more
Want to take advantage of the aid available to floriculture growers through the Coronavirus Food Assistance Program 2 (CFAP 2), but don’t know where to start? Martin Meskers, AAF, CEO of Ore... Read more
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual meeting, they shared some of their toughest cha... Read more
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of Agriculture has announced new guidelines making nu... Read more
For the final keynote presentation of the Society of American Florists’ Reinvention Summit last week, SAF CEO Kate Penn interviewed Joe Don Zetzche, director of BLOOMS flower shops for H-E-B... Read more
When a mistake happens at H-E-B’s BLOOMS Floral Shops, Joe Don Zetzsche trains his team to ask the person responsible an important question: Are you OK? “It’s part of our philosophy: No one... Read more
