How will consumer behavior evolve in the near- and long-term as Americans wrestle with what it looks like to shop, socialize, congregate, work, play — and, well, live — in the age of an ongo... Read more
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring holidays tell us about floral spending — and... Read more
Here’s some promising news to start your summer: In the coming months, most Americans believe they will purchase flowers and/or plants for others (59 percent) and themselves (54 percent) wit... Read more
Last week, the team at Mayesh Houston was looking for a way to express their sadness, anger and heartache over the death of George Floyd. So, they put out a call on Instagram asking for flor... Read more
The last thing florists gearing up for Mother’s Day 2020 need is a competitor or news outlet disparaging the gift of flowers. In the runup to the holiday, the Society of American Florists ha... Read more
Finding a fitting marketing message has become an increasingly challenging task for all types and sizes of business, given that most customers’ needs, priorities — and budgets — drastically... Read more
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are scientifically proven to help reduce stress and an... Read more
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,” which launched January 29 across YouTube, F... Read more
Mike Suyeyasu, AAF, a dedicated and forward-thinking industry member and longtime Society of American Florists leader, passed away on January 1 from complications of West Nile Virus. He was... Read more
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping, cooking, writing and addressing holiday card... Read more
