It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest. The contest, which offers a $4,000 grand pr... Read more
Teleflora has announced the 10 finalists for the 2018 Tom Butler Floral Retailer of the Year Award. The winner will be announced at the American Floral Endowment Reception and Fundraising Di... Read more
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle of a popular outdoor lunch area at noon. W... Read more
As heads of states — and heads of multinational companies — begin to respond to U.S.-imposed tariffs on products from China, the European Union and other countries, one economist with... Read more
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online newsletters, Wednesday E-Brief and Saturday... Read more
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national compa... Read more
Mother’s Day 2018 will go down in the books as a strong holiday for many florists: 60 percent of retail florist respondents to a Society of American Florists’ post-holiday survey reported a... Read more
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood. On Monday, April 30, the company released... Read more
Two renowned floral designers have joined the 2018 American Grown Field to Vase Dinner Tour. Designing tablescapes at the April 7 dinner at Resendiz Brothers Protea Growers in Fallbrook, Cal... Read more
Dick’s Sporting Goods expected some backlash when it said it would stop selling assault-style rifles. Instead, it got flowers. “We have been humbled by the calls, emails, tweets... Read more
