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Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City, Utah wholesaler buys from during th... Read more
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During... Read more
In honor of Small Business Saturday this weekend, The Knot has released a study that lets consumers in on a little trade secret: Making weddings look dreamy, elegant or chic is har... Read more
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while... Read more
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season.... Read more