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Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email signature. No longer just an af... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity... Read more
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind among consumers. The Society of Amer... Read more
It’s been nearly 21 years since Reed Hastings and Marc Randolph founded Netflix. In that time, their company has evolved from a DVD rental service to one of the most popular stream... Read more
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday and how flowers fit into its obse... Read more
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or “taken” customers, you might be mi... Read more
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make Valentine’s Day 2018 as success... Read more
These fliers offer the opportunity to capitalize on SAF’s Live Like a Flower nationwide public relations program. Print the fliers in color. Keep them by your cash register to hand... Read more