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Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11 Petal It Forward event. Liza Atwood, CEO of F... Read more
Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks ago in New York City on Oct. 7, the Socie... Read more
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get teens excited about prom flowers and find... Read more
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few extra hands on deck to help with your Oct.... Read more
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American Florists’ big winter sale. During SAF’s Win... Read more
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won’t be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours here) #holidayshopping #happyholidays... Read more
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and jingle all the way to your door with holi... Read more
SAF Takes Stand on Deceptive Trade Practices
When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane, Washington — from a consumer’s perspective, it’s that simpl... Read more
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of American Florists’ Social Media Content Calendar... Read more