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Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commiss... Read more
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown f... Read more
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’ attention and wallet share. Whe... Read more
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers. A... Read more
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are a few ideas to draw in shoppers... Read more
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral industry’s environmental impact. “... Read more
The night before a big wedding, florist Tim Healy realized he’d forgotten to order much needed flowers. “You kind of get that sickening feeling in your stomach,” says Healy, design... Read more
An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura Kenny, a business owner and weddin... Read more
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a radio broadcast for WTOP in Chevy C... Read more
Building on past successes, members of the Society of American Florists will take to Capitol Hill next month to make a case for increased floriculture research funding. The March 1... Read more
