Arkansas Florist to Talk Staff, Customer Safety
Should you be taking your staff’s temperature daily? What does a socially distant design room look like? How do florists — trained to be welcoming and to encourage customers to linger — adap... Read more
Valerie Lee Ow looked around J. Miller’s Flowers and Gifts in December and saw so much to celebrate: loyal customers packed into the business, ready to kick off a yearlong salute to the shop... Read more
‘Leadership Exchange’ Explores ‘What’s Next?’
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more
Retail florists are learning a new choreography of retail — getting up to speed as restrictions lift and supply chains shift. SAF Now editors and writers tapped government resources and flor... Read more
Contact-free delivery has always been the domain of florists, the experts in “door dash” before it was an app. This pandemic provides an opportunity to both build on that experience and twea... Read more
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to instill confidence among staff and customers. He... Read more
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? Paul Goodman, MBA, PFCI, rec... Read more
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be dramatically different this year for many Americans.... Read more
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview with print, TV and radio reporters, ultimatel... Read more
5 Early Takeaways from Mother’s Day 2020
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict business closure and stay-at-home measures.... Read more