As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight one more ripple effect: customer credit de... Read more
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared in a Facebook Live video Tuesday, May 5,... Read more
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a state-level mandate. But a number of states... Read more
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be surprised to discover that Google indicates y... Read more
Florists Share Strategies for Reopening
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the crisis discussed their experiences, offer... Read more
Putting Downtime to Good Use
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the president of Starbright Floral Design in New... Read more
As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry businesses have found ways to successfully advo... Read more
As floriculture continues to feel the devastating economic impact of COVID-19, SAF has successfully advocated to bring some relief to growers via direct USDA aid. While the USDA has yet to r... Read more
The Society of American Florists and several other floral industry organizations have rallied their members to ask Congress for additional funding in the Paycheck Protection Program (PPP), t... Read more
Mother’s Day 2020 will pose a host of challenges this year — but it could also be an important (and needed) sales opportunity during the crisis for florists who are able to operate safely. A... Read more