From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of Sun Valley Floral Farms in Arcata, Califo... Read more
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively working with Congress and the USDA to secur... Read more
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19 pandemic—it also raises a lot of questions.... Read more
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion allocated in the March 27 Coronavirus Stimul... Read more
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging indicator ahead of a major holiday that will... Read more
Floral industry professionals have seen a flurry of recent headlines related to state and national COVID-19 rules as President Trump reaffirmed his desire to reopen the country in May, gover... Read more
Domestic flower growers have seen an average of 40 percent drop in sales in recent weeks —and the bottom may be still yet to come for many growers, according to a recent survey conducted by... Read more
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? In a March 31 Society of Ame... Read more
The U.S. economy is likely “already in a recession — the key is how long it will last,” said floral industry economist Charlie Hall, Ph.D., during a March 26 Society of American Florists web... Read more
Here’s one piece of good news in these unsettling times: the federal government has allocated substantial funds to help business owners get back on their feet. “Congress wants companies to s... Read more
