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A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the winner of the Society of American Fl... Read more
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful marketing tool that can help inc... Read more
When Stetson University student Olivia Vardy saw the Details Flowers Software booth at a job fair, she knew nothing about the company or the floral industry. Now, as their marketin... Read more
Amber Morgan didn’t know what to expect from the Society of American Florists’ 1-Day Profit Blast in July. But she certainly didn’t expect what she learned — and immediately implem... Read more
As American consumers start to show an interest in sustainably grown flowers and designs, the industry has well-established practices — and stories — to share. Those stories are hi... Read more
Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail flower shop. As she prepares to ta... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sh... Read more
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition circuit; others are first timers. An... Read more
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make sure the industry’s voice is hear... Read more
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th annual convention Sept. 6-9 at the W... Read more
