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The nation is in a pink frenzy following the July 21 release of the live-action Barbie movie, and some florists are getting in on the hype with pink floral designs and giveaways on... Read more
With three months until the Society of American Florists’ annual Petal It Forward flower giveaway, there’s plenty of time to start planning so you get the most out of this marketin... Read more
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue streams that could benefit their... Read more
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many times, that responsibility belongs... Read more
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S., Ecuador, Canada and the Philippi... Read more
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry. Seventeen professionals will be indu... Read more
Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a career, according to past research fro... Read more
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American Florists has you covered. SAF Ph... Read more
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and more — freeing up time for more... Read more
First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral businesses that responded to the So... Read more
