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Online reviews hold amazing sway over shoppers. According to research by the SEO marketing company Moz, 96 percent of people read reviews and 86 percent cite reviews as the most im... Read more
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it can actually be an ideal time to... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
It’s election season — time to select the next group of Society of American Florists leaders, the volunteers who shape everything the association does. Whether it’s developing prod... Read more
An increasing number of the flowers coming through Miami are entering by boat, and thanks to a slew of scientific discoveries, those flowers can now travel by sea for four weeks an... Read more
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees... Read more
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips for boosting in-store traffic. Or... Read more
Are you finding it difficult to forecast sales? Is the increased cost of goods squeezing your bottom line? Do you want to pay your employees a competitive wage, but can’t find the... Read more
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily grind and put their creativity to... Read more
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor market. The Society of American... Read more
