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The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists has prompted some shop owners to... Read more
It takes time to create an original design, photograph it, write compelling copy — and then post it online. Finding your work on another florist’s website can be infuriating. The M... Read more
The morning after an interstate bridge collapsed near her family’s flower shop in Philadelphia earlier this month, Jennifer Kelly was thinking of the detours that would leave commu... Read more
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market in Parker, Colorado after atten... Read more
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners reverse engineer their vision—a... Read more
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage you... Read more
Need an antidote for slower summer sales? Lean on the “experience economy”. Projected to be worth $12 billion in 2023, experience economy consumers spend four times more on experie... Read more
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can be taxing on your payroll. In th... Read more
