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Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends. Those were among the takeaways... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University — and Palm Springs Florist in Cali... Read more
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving purchasing decisions and growing... Read more
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and manage your online reputation to c... Read more
Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on digital strategies to convert online... Read more
Last month FTD and From You Flowers, a large floral ecommerce company, announced a merger — a business move that was considered years earlier but didn’t work out — until now. Micha... Read more
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting a good example, and walking the... Read more
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract should entail with courses on the Soc... Read more
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the May/June issue of Floral Management,... Read more
