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Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links — all orchestrated to resonate with... Read more
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day competition: flowers. “Valentin... Read more
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic outlook survey of retailers, growers... Read more
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in recent decades. According to a rece... Read more
Soon after Holly Haveman bought into her family business, Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, she realized something had to change to protect her personal time.... Read more
Delivering the perfect Valentine’s Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of blooms reach their destinat... Read more
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others. That’s the takeaway from the National... Read more
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give them resources to talk about ca... Read more
Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between market demands and what’s being devel... Read more
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to Valentine’s Day. The results are in —... Read more
