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Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified simple protocols that, if widely ad... Read more
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry veteran, says speaker and mentor Bar... Read more
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don’t return emails? These behaviors are driven by psych... Read more
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American Florists summer social graphics... Read more
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do you really know about how they a... Read more
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without question, creating a reliable stream of... Read more
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in their lives — and reliable revenue.... Read more
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a dozen businesses and news outle... Read more
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to consider. In the May/June issue of Flor... Read more
