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Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are knowledgeable about their link of the suppl... Read more
If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Socie... Read more
A clear challenge….a nimble strategy…and quantifiable results — that’s what judges will be looking for in the hunt to find a floral marketing strategy worthy of a $5,000 prize. Doe... Read more
Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for mom? Two trusted sources say the... Read more
The weeks leading up to Mother’s Day can be chaotic, and floral professionals, who are often short staffed, need all the help they can get. Enter: Artificial intelligence. This yea... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
“It goes so quickly.” That adage about childhood unfolds in poignant clips of moms and their kids’ milestone moments in Teleflora’s latest Mother’s Day ad campaign. “The Hardest Pa... Read more
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after year, media outlets and companies... Read more
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is communication. Year after year the annu... Read more
Wilton Hardy, AAF, AIFD, PFCI, an award-winning designer, well-known educator and the 1994 recipient of the Society of American Florists’ Tommy Bright Award, died April 19. He was... Read more
