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Heading into the final Mother’s Day push, are you getting the most out of your advertising dollars? With so many advertising options, it can be difficult to decide how to spend you... Read more
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered with graphics, post ideas and s... Read more
Do you want to pay your employees a competitive wage, but can’t find the wiggle room in your profit margins? Are you interested in performance-based compensation, but don’t know wh... Read more
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the questions aren’t always rosy. Are you... Read more
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have connections with professionals her age. “I... Read more
Editor’s Note: This report is the fourth in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral profession... Read more
Inflation — which, in 2022, reached the highest level in 40 years — creates extra challenges for business owners to maintain a healthy profit margin. Increased supply costs have pr... Read more
Sustainability is on everyone’s mind, but navigating sustainability standards and practices can feel overwhelming. The Society of American Florists’ Floral Education Hub has a coll... Read more
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they’d prefer to spend money on an experience than... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
