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Bridal shows are great opportunities to snag new clients, but they can be overwhelming, especially if you work in a city known for destination weddings, such as Charleston, South C... Read more
New regulations from the Department of Labor will expand the number of U.S. workers eligible for overtime pay. Under the 1938 Fair Labor Standards Act, a worker who earns below an... Read more
Tired of too few clicks and too many unsubscribers, Ken Denaburg, president of York Flowers in Washington, D.C., and Annapolis, Md., has made a concerted effort to revamp the shop... Read more
There are dozens of words to describe flowers, but masculine is not one of them. Thus marketing holidays such as Father’s Day can be a challenge for florists. York Flowers in... Read more
The American Floral Endowment (AFE) has approved more than $310,000 in scientific research project funding for 2015-2016 to support six continuing projects and five new projects.... Read more
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists are now delighting in positive s... Read more
Nothing rivals the value of word of mouth marketing. First, it’s free; secondly, according to results of a Nielsen survey, 84 percent of consumers completely trust the recommendati... Read more
There’s an easy way to connect with customers you may be overlooking: the email receipt. Nearly 50 percent of people make another purchase when spurred by a discount in an email re... Read more
SAF and the American Floral Endowment (AFE) have joined the Million Pollinator Garden Challenge, a nationwide effort launched today, challenging the U.S. to reach the goal of 1 mil... Read more
Professional Floral Communicators – International (PFCI) has gathered a star-studded panel to celebrate its anniversary. “Rise & Shine: 50 Years of Talking,” takes place in Den... Read more
