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The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
The floral industry is comprised of hard working, dedicated, innovative and passionate professionals — and they deserve to be recognized and celebrated. The Society of American Flo... Read more
Editor’s Note: This report is the first in a series to recap the trends and challenges discussed by the Society of American Florists’ volunteer leaders and other floral professiona... Read more
Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And they let the pop star know it. “W... Read more
Growers and florists looking to reduce their environmental impact have many options when it comes to bouquet sleeves. From classic kraft paper to a soon-to-be-launched water-resist... Read more
Attendees descending on Washington, D.C. last week for SAF’s Congressional Action Days showed their support for the association’s year-round advocacy efforts by raising more than $... Read more
Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of handheld bouquets. While not a new tr... Read more