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A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day and other occasions — and help... Read more
Floral designers showed off their craft, the joy they experience from their work, and wowed the audience with their innovative use of colors, shapes, textures and fragrances in the... Read more
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during the Society of American Florists... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Among the tulips and other spring flowers florists use for customers wishing to herald in the season, there is one that is likely missing: the daffodil. That’s because in the past... Read more
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a variety of resources to help you make... Read more
Consumers around the world search for businesses by typing questions into Google. One way to increase the odds they find yours? Post some queries on your Google Business Profile. “... Read more
The Society of American Florists has created a new award to celebrate outstanding Next Gen floral professionals for their professional achievements and commitment to the industry.... Read more
The tulips in your cooler may have been tricked. In the wild, these blossoms are among spring’s heralds, popping from the recently thawed ground and stretching their vibrant heads... Read more
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save money. Last week, progressive re... Read more
