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Americans’ pocketbooks have been hit hard by inflation, which last June hit a 40-year high. To keep business from drying up, florists have had to find new strategies to add value a... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
While spring isn’t quite officially here, the clock sprung ahead Sunday, and in many parts of the U.S. spring flowers are emerging. Want to get your customers thinking spring flowe... Read more
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit QuickBooks in celebration of Wome... Read more
Two-thirds of American households are living paycheck to paycheck, according to data from Pymnts.com. As consumers’ savings dwindle and budgets tighten, small business owners like... Read more
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your... Read more
Easter is just about a month away, which means it’s a good time to remind your staff and customers about lilies and cats. Your customers may not know that several types of lilies c... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
When Chris Drummond, AAF, PFCI, talks with florists, wholesalers and flower growers, everyone lists labor in their top three challenges “without exception,” he says. “And we’... Read more
After losing some employees to retirement and replacing them with young talent, Dave Legge, president of Denver Wholesale Florists, saw the Society of American Florists’ Next Gen L... Read more
