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The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals and its 138th annual convention.... Read more
You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new, younger clients too. Check out the... Read more
Petals & Vines is back in the balloon business — for now. The Monmouth, Oregon florist got its first tank of helium last month after being tankless since August. “I would say w... Read more
Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football championship game on Feb. 12 when the E... Read more
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists... Read more
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new course on the Society of America... Read more
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. But due to the fiscal approach of... Read more
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and f... Read more
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial c... Read more
