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There are many ways to add value to an arrangement, whether it be through the variety of the flowers used, the stature of the arrangement, or the container. But there are some meth... Read more
For many, the holiday season means celebrating with family and friends. For others, it is the loneliest time of the year. To make this period a little brighter for everyone, Telefl... Read more
Poinsettia season is here, which means it’s time to remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the toxicity myth and answer custome... Read more
Is the rising cost of goods squeezing your profit margins? Are you looking for ways to cut costs in the face of a possible economic downturn? The Society of American Florists’ seco... Read more
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bott... Read more
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a new mother. “When I got word that... Read more
Take a glance at a few headlines and it can be hard to make sense of what’s happening with the economy. For instance, inflation was down from 8.2 percent in September to 7.7 percen... Read more
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers expected, your designers can use som... Read more
The holiday season is here and the Society of American Florists can help you boost sales with tips and resources in the Holiday Planning Package. The Holiday Planning Package inclu... Read more
The winter holidays are quickly approaching, and the Society of American Florists has a social media calendar — including graphics and caption suggestions — to help streamline your... Read more
