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When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of losing customers and the busine... Read more
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important message permeated the day: Flow... Read more
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual reviews and contemplating what constitutes... Read more
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’ eighth annual Petal It Forward flower... Read more
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media content creators have legions of loy... Read more
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away from what you’ve worked so hard... Read more
The pandemic took a toll on workers, prompting a record number of people to quit their jobs and wreaking havoc on their mental well-being. “What the pandemic did was create this aw... Read more
Is your business among the 578 floral businesses that participated in the Society of American Florists’ goodwill initiative, Petal It Forward, today? Though Petal It Forward is ove... Read more
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage the experience to boost your busin... Read more
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’ 1-Day Profit Blast say they val... Read more
