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The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states, Washington D.C. and India, Colombia... Read more
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I’ve had ordering flowers remotely. The shop was very accommodati... Read more
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11), Thanksgiving (Nov. 24) and Hanukkah (beginning on Dec. 18) coming up quickly. Th... Read more
Seed Your Future’s Green Career Week, held Oct. 3 to 7, gave professionals in the floriculture and horticulture industries an opportunity to speak to students about career opportun... Read more
You’ve planned a fall-themed workshop with an eye-popping project customers will love to take advantage of the season. But what’s your plan to get attendees through the door? Flori... Read more
Bella Florals and More took on several feet of water as storm surge from Hurricane Ian swept over Marco Island in Florida last week. Videos by store owner Denise Jefferies show box... Read more
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions alongside higher expenses, writes De... Read more
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’ Petal It Forward event Oct. 19,... Read more
Want to introduce your business and services to new customers, elevate your brand in the community — and bring in extra foot traffic at the same time? Workshops are a great way to... Read more
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society of American Florists’ annual feel... Read more
