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Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery, and began implementing sustainab... Read more
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember, please include their names and a lin... Read more
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days —to the next level in 2024 to boos... Read more
Pantone’s 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), exudes comfort and peace — and perfectly matches a shade that floral designers and their customers have long embrace... Read more
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of American Florists sent to retail me... Read more
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fifth in a series appearing in SAF News Now about how to use AI for your business. Having a gen... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Earlier this year, Swan Street Florist held a Barbie-themed giveaway on social media to celebrate the release of the Blockbuster movie. Things were going well until someone cloned... Read more
Ilex, also known as winterberry, adds a festive accent to wreaths, swags, garlands and other holiday arrangements. And now, there’s an improved variety of ilex that’s won approval... Read more
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fourth in a series appearing in SAF News Now about how to use AI for your business. Ever feel l... Read more
