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Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competiti... Read more
Looking to brand shirts, signage, flower cards and more with the Petal It Forward logo? The Society of American Florists has you covered. The event logo is available to download on... Read more
From a happenstance job 66 years ago delivering flowers, Pete Garcia, AAF, rose to become a behemoth supplier of floral hard goods. Over the years, he formed, purchased, and sold m... Read more
For most floral professionals, the name Pete Garcia, AAF, calls to mind any tool or accessory they could ever want. For those acquainted with the man behind the eponymous brand, ho... Read more
Don’t let labor shortages and the rising cost and availability of flowers deter you from participating in the Society of American Florists’ annual Petal It Forward event, set for O... Read more
The Society of American Florists’ annual fundraiser for its political action fund tallied more than $40,000 in contributions, pledges and sponsorship dollars at SAF Orlando 2022 —... Read more
‘Zelmira’, a salmon Oriental Hybrid lily presented by Oregon Flowers, charmed judges with its vibrant (and in demand) coloring, perfect foliage, and consistent blooms to win the So... Read more
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition at the Society of American Flori... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps consumers experience the joy that... Read more
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power of flowers in their communities.... Read more
