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A small, family-owned grower, importer and distributor that used employee-driven marketing, YouTube and other unconventional means to grow into an internationally recognized brand... Read more
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles displays for the company’s 10,000-squ... Read more
On the heels of two extraordinary years that brought double digit profits — as well as unprecedented challenges — a growing, fortified floral industry is well positioned to weather... Read more
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers (hello, TikTok!). But how do you g... Read more
Missing out on SAF Orlando 2022, the Society of American Florists’ 137th annual convention this week but craving some education? SAF has on-demand webinars that include topics such... Read more
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the Outstanding Varieties and Sylvi... Read more
Dozens of agriculture, floriculture and horticulture companies nationwide will connect with high school students in October to showcase careers within their businesses as part of G... Read more
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a foundation has been established to co... Read more
Many trends come and go, but the plant craze, several years old, is holding steady as Americans recognize houseplants’ calming qualities. It behooves retail florists to have grab-n... Read more
Denise Jefferies is back in the flower business after selling her Connecticut flower shop in 2008 and taking 11 years off. Now owner of Bella Florals and More in Marco Island, Flor... Read more
