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If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend. Social media shopping is on the... Read more
The premise of Petal It Forward, the Society of American Florists’ annual goodwill initiative, is well established after eight years: surprise people with two floral gifts — one to... Read more
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer, and Wholesaler councils.... Read more
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando 2022, the Society of American Flor... Read more
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American Florists has tips to help you cap... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing i... Read more
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to shop. In fact, a survey by point... Read more
For the 20 floral designers competing in the 53rd annual Sylvia Cup Design Competition at SAF Orlando 2022 — the Society of American Florists’ convention in Orlando, Florida — the... Read more
SAF’s got talent — and it’s being put to work for SAFPAC. As part of the evening’s entertainment at the SAFPAC Party during SAF Orlando 2022, individuals will showcase their talent... Read more
Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good life-work balance. Millennials are... Read more
