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E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to shop from home. Most florists have... Read more
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect the integrity of the flower by kee... Read more
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of American Florists’ Next Gen LIVE! event... Read more
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants and foliages, which a panel of ju... Read more
Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of fl... Read more
Momentum is building for the industry to secure one of the largest funding increases in the history of the Floriculture Nursery & Research Initiative. The Senate recently inclu... Read more
More likely than not, you have a point-of-sales (POS) system. But are you unleashing its potential? If you’re simply using it to record orders, you’re missing out on sophisticated... Read more
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when the Society of American Florists i... Read more
Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American Florists’ annual Petal It Forward even... Read more
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new opportunities to generate revenue, ex... Read more
