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Dig dahlias, but dislike their brief vase life? John Dole, Ph.D., has spent more than 20 years in floriculture research and has learned that the show-stopping flower’s lifespan doe... Read more
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and what needed to change. For Sun Vall... Read more
Fourth of July fireworks may be fresh in your memory, but autumn really is right around the corner — and that means it’s time to start preparing for Petal It Forward. The Society o... Read more
The industry is one step closer to securing a big increase in floriculture research funding after the House announced it is in favor of a $1 million funding increase for the 2023 f... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
Forecast Your Future, the Society of American Florists’ new series of courses focused on profitability, is available now on Career Connection. The interactive series, presented by... Read more
Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art of floral arranging from a retire... Read more
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City, Utah wholesaler buys from during th... Read more
Is a recession coming? Soaring inflation, rising interest rates, and the stock market’s worst start in 50 years last week have many economists predicting ‘yes.’ Floral financial ex... Read more