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Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the latest issue of Floral Management,... Read more
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual convention offers more than 20 educatio... Read more
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the New Braunfels, Texas, floral shop... Read more
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members shari... Read more
With current workforce shortages, supply chain disruptions, and inflation pushing business operational costs higher, the Society of American Florists argues that now is not the rig... Read more
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor market. The Society of American... Read more
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding flowers.” To capture their atte... Read more
Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky talks with floral professionals from all segments about topics of interest to the industry. The vi... Read more
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day,... Read more
As Congress weighs budget priorities for 2023, the industry is “well positioned” to receive support for a funding increase for floriculture research, says the Society of American F... Read more
